Indigo Wild is a soap company known for their commitment to creating all-natural, hand-made, scented products. Noticing a budding interest among their target consumer in reed diffusers, they saw an opportunity to bring their personality to an otherwise uninspired market.
During product development, we were asked to help bring the vision to life through the design and creation of its packaging. We developed a multi-functional form that showcases the uniqueness, value and quality of the product while also securing and protecting the three separate, disparately shaped elements within. One of which is an organically ball-shaped glass vase that would be very susceptible to shifting and/or damage in a typical box structure.
Through prototyping and testing, we engineered the package to minimize the size and shape of the form in consideration of shipping costs, shelf space and material consumption.
Since the initial roll-out five years ago, the client has experienced continued success and growth with the product, adding five additional SKUs and damaged product is practically non-existent.