Jazzoo is the second largest fund-raising event held in all of Kansas City. It’s a black tie event held at the Kansas City Zoo. We had the honor of creating the branding elements for the zoo’s centennial celebration and it seemed only appropriate to utilize a tortoise as the honorary representative for the event. Spot illustrations were comprised of a mixed palette of bright and muted colors creating a sense of playful sophistication. The illustrations and graphic patterns were designed as part of a ‘graphic toolbox’ that was utilized in direct mail, posters, stationery, way finding signage and more.