Haas & Wilkerson insurance built their business by providing specialized insurance for businesses in many varied and uncommon industries, such as amusement parks, rodeos, carnivals, state fairs and little league sports. Because of this, many departments were formed over the years in order to deliver a high level of service for their diverse range of clients. Unfortunately, their branding and communications were just as disperate and there was very little operational consistency between the different units.
To build momentum with their marketing efforts and help align the different divisions strategically, we created a unified brand through the development of a new web portal and a cohesive brand system, using type, color, copy and photography. This allowed them to continue to communicate the strengths of each department while highlighting their ability to provide tailor-made insurance.