19 Below is a post-production and editing studio located in the basement of a building at 19th and Main in Kansas City. Despite their well-known talents, when the staff moved to this subterranean space, they faced a challenge of a location that was not particularly easy to find. We decided to take that negative head-on by developing a logo where a stylized 19 was located under a bar representing terra firma. The concept of a symbol vs. a spelled out logo added to the mystique of the studio and gave it the feeling of a secret club that agency and corporate creatives would want to belong to and hang out at. A great deal of credit goes to the owners from Bark Productions who understood who their audience is and why an approach like this would take them farther than a brand identity that left nothing to the imagination.
Since its inception 5 years ago 19 Below has tripled their editing staff and doubled the size of their physical space. The basement came with room to expand. 19 Below apparel demand always outweighs the supply.